Jay-Z x Gucci - Decoded Jacket
"Today marks the global release of Jay-Z's highly anticipated first book entitled "Decoded". Already receiving high praise from the likes of Rolling Stone, Decoded is set to be a best seller for sure. The promotional campaign launched by Jay-Z was nothing short of EPIC. It's actually just a scavenger hunt (hosted by Microsoft search engine Bing) where fans search for pages of the book that have been placed in physical locations around the world and can win signed copies of the book. It's the fact that it's a global scavenger hunt for the first book written by one of music's greatest talents that makes it epic.
In keeping with that epic theme, Jay-Z called the good folks at Gucci to create a one of a kind Decoded leather bomber. Designed by Jay-Z and Gucci Creative Director, Frida Giannini, the bomber features a lining with a print of a page from Decoded. This page reveals Jay's analysis of his record "Blue Magic", from his hit album American Gangster. (Wow, I totally feel like watching that movie right now, haha.) The jacket is so epic that you can't even buy the damn thing. If you stop by the Gucci store on 5th Ave you can check it out though. Hmm, I was at Rockefeller Center yesterday, I totally could've swung by. Eh, next time."
Bonus - Check out the unveiling of Decoded at the Delano Hotel in Miami.