"Even more Vader Jr. Gotta love it."
"Even more Vader Jr. Gotta love it."
H&M Designer Collaboration 2010 - Lanvin
"A while back there was a video circulating the interweb (as I like to call it) about H&M's new Designer Collaboration collection. The identity of the new designer was not actually revealed in the video but many speculated that the Swedish clothing company's newest partner in crime was none other than Lanvin's Alber Elbaz. They were, of course, 100% correct.
The whole point of H&M Designer Collaboration collection is to bring high end fashion to the masses. I think this is a very smart campaign and it has been quite successful for them in the past. Consumers love the idea of actually being able to afford clothes from their favourite designers, the designer's brand reaches a broader audience and H&M sells more clothes. Somehow, the value of the brands (both H&M's and the designer's) are not lessened. Rather, there is an air of exclusivity around the whole campaign because you can only attain these unique goods through H&M. Here is a short film showing some of the collection. What do you think?"
Everyone should know by now that I have a personal interest in marketing and branding. I spend a LOT of time on youtube watching commercials and if you can actually appreciate what you are watching you'll realize that some of this media is genius level stuff. This particular gem from DirectTV depicts a Russian man who lives a life of opulence but LOVES a good bargain. He's got it all: beautiful women, poker playing pooches and golden busts of his likeness. The REAL scene stealer though is...a miniature giraffe [of course].
The premise is simple: let regular folks ride shotgun with Dave Mirra in a 2011 WRX as he rips around a wet course...and get it all on camera. Looks like all had a good time. Few curse words had to be censored and clearly a super-sport bra was required for filming one passenger so you know the product works really well. I'm on my way to the dealership.
Brand Flakes for Breakfast chats with marketers Bonin Bough and Josh Karpf about their Refresh project, how to work with multiple agencies while keeping it all together, what to look for when hiring a digital agency and how their brands have adapted to industry challenges like obesity.
I was falling asleep last night before posting this so I saved it as a draft. Funnily enough when I woke up I saw that Christian Rich had tweeted me back about a comment I tweeted on the video. And THAT ladies and gentleman is the beauty of social networking. Those who complain about hyper-connectivity either have nothing to say or no one to say it to.
So they [kindly] replied back that I did not get the video, or perhaps their overall marketing strategy. (Either statement would be true.) I asked them to help me understand specifically why they made the conscious decision not to appear in their music video(s). I actually really do hope they hit me back because I've wanted to know ever since the first time I've seen Famous Girl.
BTW for anyone not familiar with Christian Rich I will be the first to say that they are in my opinion probably one of the most talented, trendy (in terms of understanding, foreseeing, and perhaps one day setting trends), forward-thinking production teams/artists out there. The Famous Girl video blew my mind and is still one of my favourite videos ever. It was nice to see someone step up the plate and offer not just something different (b/c lots of people do different) but something stirring, thought provoking and [pardon my language mom] fu@king awesome.
Funny thing is, the reason WHY I feel it's important for their viewers to see them is b/c they have the kind of aesthetic that could make them music industry style authorities. (Because every now and again dammit Kanye just looks like he's lost his mind.) Either way, whether you care to see artists in their videos you should definitely check this one out. The effects are pretty damn impressive. I would absolutely have this playing on a wall in the loft via projector while doing a little entertaining. That much I do get. Enjoy.
As a show of goodwill I'm going to go ahead and tag this one under music and marketing because I understand that it's more than it seems. Hats off to you gentlemen.